Introducing Your Competition: You

Yvonne Battle-Felton

June 4, 2010

No matter what industry you are in, chances are you have competition. Competition challenges companies to provide better services, prices, products.

By now, you should recognize your competition. Maybe your competition is affecting your bottom line, costing you sales, clients and sleep.

But is the store next door really your worst competition?

Far too often I go to a nearby McDonald’s for breakfast or lunch.

While I always know what I want to order, I never know what I’m going to get.

Hash browns at 10 AM?

We only have one left.

A bacon, egg and cheese biscuit?

We’re out of biscuits.

A parfait?

All out.

A Big Mac Meal.

We’re out of buns.

A Strawberry Milkshake?

The machine is broken.

This McDonald’s is blocks away from the nearest McDonald’s. There are other places that sell burgers, fries and shakes, but they are more expensive or not as convenient.

I can flip a burger. While it’s unlikely that I’ll bring a cheeseburger for lunch, I do plan to start bringing my lunch to work. On the days I forget, I can walk a little farther—the weather’s nice and walking is healthy—besides, Five Guys is just across the street, through the doors, and up the stairs.

I don’t mind the walk, especially when I know they will have what I want when I want it.

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