BusinesSuites Decor

Nancy Brown

July 21, 2010

When it comes to designing a space for many different businesses and many different personalities, our goal is to appeal to the majority of folks, i.e., designs that aren’t trendy and have broad appeal. In general, our goals in designing are:

1.Keep it simple. Less really is more, especially when you are trying to appeal to a broad range of people. As Antoine de Saint-Exupery, a French master engineer said: “A designer knows he has achieved perfection not when there is nothing left to add, but when there is nothing left to take away.”

2.Find the balance between function and design with efficient office layouts and operational hubs around the reception area.

3.Avoid a cookie-cutter look from location to location while still maintaining certain elements found at all of our locations thereby establishing the “BusinesSuites look.”

BusinesSuites' environments can best be described as:

•Premium/Upscale/Timeless: Using only high quality products ensures that BusinesSuites’ furnishings and décor will last as long as possible. The result is furnishings and colors that will not fade, look worn or become dated once a particular era has passed. The materials we use, such as wall-coverings, carpet, furniture, and even our art work are high quality. At the same time, they don’t call attention to themselves and are selected to be easy and restful on the eyes.

•Spacious/Uncluttered: The BusinesSuites look is uncluttered, emphasizing space and light. Size and placement of furniture and other objects, such as plants and artwork, are carefully chosen to maintain proportions that create a light, spacious landscape. Center design and décor can prevent even a full, busy center from feeling crowded or claustrophobic. A café that stores its condiments, coffee, and tea in drawers instead of on its counter looks clean, spacious, and uncluttered.

•Fresh/Clean/Abundance: This applies to everything from our plants and flowers to our holiday decorations and smells. Brim-full pitchers of iced tea and lemonade communicate abundance, caring and personal attention, even to a client who does not drink either. Fresh plants, lemons & limes, and odorless lobbies ensure a clean and fresh atmosphere.

•Functional: From the ice maker to the wireless internet, everything should be working for our clients. Clients depend on us to provide uninterrupted service; anything that isn’t working is addressed immediately.

•Professional: The same importance that we place on looking professional applies to both our attire (dress code) and to the appearance of our executive office suites(center readiness).

•Minimal/Understated: BusinesSuites’ décor is minimal, understated, and low-impact. It is not important for a prospect to remember the lobby chairs. We want to keep the focus on the people they meet and the feeling they get.

By now you know, it’s impossible to please everyone all of the time. That’s the first rule I had to learn in my role as VP of Development. The décor of our business centers was not going to appeal to everyone’s taste. Updating a current space is even more challenging as folks often aren’t ready to embrace change, especially if they really liked the old décor.

Each of our executive suite centers has its own style based on its clients, staff, and location. It’s my job to complement that style through the décor.

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